Reach More Than 500,000 Annual Visits
Put your business in front of families, athletes, teams and visitors at Steel Ice Center in Historic South Side Bethlehem.
Ask About AdvertisingPhoto: Emilee Chambers Photography
Audience Snapshot
Source: NSGA Sports Participation Lifecycle Demographics, 2022 Edition. “High-income family” is defined as a household with children under 18 and household income of $100,000+. These are national ice-sports participation demographics, not Steel Ice Center-specific household-income data.
Advertise at Steel Ice Center
Steel Ice Center is a year-round sports and entertainment destination in Historic South Side Bethlehem, welcoming hockey players, figure skaters, public skating guests, families, tournament visitors and spectators.
Whether you are a neighborhood business looking to reach visiting families or a regional company seeking a highly visible year-round partnership, Steel Ice Center offers opportunities at a wide range of investment levels.
Facility Advertising & Sponsorships
Rates below are annual unless otherwise noted.
Dasher Boards — Both Rinks
Maximum rink-side visibility with a 30" H x 96" W dasher board advertisement displayed in both rinks.
Dasher Board — One Rink
Year-round rink-side exposure with a 30" H x 96" W dasher board advertisement in either the East or West Rink.
Rink Banner — One Rink
A 4′ H x 6′ W large-format rink banner visible to participants and spectators throughout the year.
Lobby Video Loop
Silent video advertising displayed on a rotating loop in the lobby.
Monthly option: $75/month
Lobby Projection Fans
Animated advertising on both 3D LED fan displays in the lobby.
Monthly option: $100/month
Lobby Digital Bundle
Lobby video loop plus both 3D LED fan displays.
Locker Room Assignment Screen
High-attention advertising on the lobby screen guests use to find their locker room assignments.
Monthly option: $125/month
3-Year Commitment
Available for dasher boards, rink banners, Weekly Schedule Presenting Sponsor, Party Room, Skate Rental, Scoreboard Sponsorships, Category Exclusive, Premium Exclusive and Zamboni Wrap.
Current multi-year contract term expires July 15, 2029.
Featured Sponsorships
Go beyond a traditional advertisement and associate your business directly with a Steel Ice Center space or experience.
Skate Rental Sponsor
Named sponsorship of the high-traffic Steel Ice Center skate rental area.
Party Room Sponsor
Named sponsorship of the Steel Ice Center party room.
Scoreboard Sponsor
Premium sponsor branding positioned directly beneath the scoreboard, a natural focal point throughout games and events.
Multiple rinks: each scoreboard sponsorship is priced separately.
Zamboni Wrap
Full-machine branding with repeated rink-side exposure during resurfacing throughout games, practices, public skating, figure skating, tournaments and special events.
West Rink Naming Sponsorship
A premium opportunity for a sponsor to place its name directly on one of Steel Ice Center’s primary ice surfaces.
West Rink Naming Sponsor
Minimum 3-year term.
The rink will carry the sponsor’s name throughout the minimum three-year sponsorship term, with premium association across rink signage, facility references and applicable communications.
Friday Night Glow Skate Presenting Sponsor
Minimum 3-year commitment.
Become the presenting sponsor of Steel Ice Center’s weekly Friday Night Glow Skate.
- “Friday Night Glow Skate presented by [Sponsor]” recognition
- Weekly social media recognition
- Steel Ice Center calendar recognition
- On-site association with Glow Skate
Recurring Digital Reach
Sponsor useful recurring Steel Ice Center content that families already expect to see.
Weekly Schedule Presenting Sponsor
“The Week at Steel Ice Center, presented by [Sponsor]” — recurring recognition attached to Steel Ice Center’s weekly schedule content.
- Approximately 52 weekly schedule posts
- Published across Facebook and Instagram
- Sponsor logo incorporated into the weekly schedule graphic
- Presented-by recognition in post copy
- Sponsor tagging when applicable
Weekly Newsletter Advertising
Reach Steel Ice Center customers directly in their inbox.
| Newsletter Package | Rate |
|---|---|
| Single Issue | $100 |
| 4 Issues | $350 |
| 13 Issues | $900 |
| 26 Issues | $1,500 |
| 52 Issues | $2,500 |
Own Your Category
Category-exclusive partnerships establish your company as an official Steel Ice Center partner within an agreed business category.
Category Exclusive
- Official [Category] Partner designation
- One-rink dasher
- Lobby digital bundle
- 6 newsletter placements
- Category exclusivity
Premium Exclusive
- Official [Category] Partner designation
- Both-rink dasher advertising
- Rink banner
- Lobby digital bundle
- 12 newsletter placements
- Category exclusivity
Custom Official Partnership
- Custom facility-wide media mix
- Recurring digital and email exposure
- Signature activation opportunities
- Official Partner designation
- Category exclusivity as agreed
Listed media values use current single-placement rates. Official Partner designation and category exclusivity add facility-wide partnership value beyond the included media assets.
Healthcare and Banking / Credit Union categories are currently unavailable because those exclusive category partnerships are already secured.
Steel Ice Center’s Guide to Bethlehem
Reach visitors while they are already in Bethlehem and deciding where to eat, shop and explore.
The Steel Ice Center Guide to Bethlehem will connect visiting families with local businesses through both a printed visitor guide and a digital guide hosted on SteelIceCenter.com.
2026-27 Edition: Available beginning November 2026
Print Run: 1,000 printed copies
Print Distribution: Free copies available to visitors at Steel Ice Center
Digital Placement: All paid listings include placement on SteelIceCenter.com for one full year with a direct advertiser website link.
1,000 printed copies + one full year of digital placement on SteelIceCenter.com
2026-27 Introductory Advertising Rates
| Guide Placement | Introductory Rate |
|---|---|
|
Basic Business Listing Name, category and website |
$35 |
|
Featured Business Listing Basic listing plus logo and short description |
$50 |
| 1/8 Page Ad | $75 |
| 1/4 Page Ad | $125 |
| 1/2 Page Ad | $200 |
| Full Page Ad | $300 |
| Inside Front / Back Cover | $375 |
| Back Cover | $500 |
Steel Ice Center Is Growing. Grow With Us.
Ground has already been broken on a major expansion designed to increase capacity, enhance the athlete and visitor experience, and create even more opportunity for Steel Ice Center partners.
$11.3 Million Invested in What Comes Next
Steel Ice Center is making a major capital investment in its next stage of growth. As the facility expands, so does the potential reach of rink-side impressions, digital placements, events and long-term partnerships.
Secured Exclusive Category Partners
Major organizations are already investing in Steel Ice Center’s audience and future.
Ready to Reserve Your Opportunity?
Custom packages and event activation opportunities are available. Contact Michael Bess to reserve your category or sponsorship, discuss the right media mix, or arrange a facility tour.
[email protected]
Call or text: 908.291.2932